Why you need SKAGs

Few reasons why you need single keyword ad groups

Many keywords all in a couple of ad group, few Ads

Your Ads without SKAG

3/10 Quality Score

Generic ads with a poor performance with low CTR and high CPC

Many keywords, one per ad group, 100s of Ads

Your Ads with SKAG

10/10 Quality Score

Incredibly relevant ads with high CTR and low CPC

Don't take our word for it, read what the experts say:

What on Earth is a SKAG, & Why Is It The Best Thing for My AdWords Account

E-Marketing Associates
The term SKAG stands for Single Keyword Ad Groups. They are a way that many paid search professionals structure their AdWords accounts. When I implemented this structure, I could see their benefit, almost immediately, and I honestly think that you can too. [...]
Holy-guacamole are these fantastic. Actually, to quote Tony The Tiger --- They’re Grreeeeaat! All puns aside though, this type of structure is actually really powerful.

24 Reasons Why Single Keyword Ad Groups (SKAGs) Always Win

KlientBoost
The Single Keyword Ad Group (SKAG) approach is one of the fastest ways to elevate your click-through-rates, quality scores, and most importantly, the money that you’re making. [...]

Moral of the story? Don’t worry about Jons. Worry about your account and only doing things that actually make you more money. I’ll bet that SKAGs will definitely help with that endeavor 😉

Why You Need Single Keyword Ad Groups (SKAGs)

AdEspresso
Yeah, you read that right. SKAGs not only improve the actual performance of your ads, but they also save you money too. [...]

The logic is pretty straightforward: You don’t want to pay for clicks that have little to no chance of converting — that’s just throwing your money on the pyre.

I Increased Sales When I Made this One Google AdWords Change

Neil Patel
The single most important change I’ve ever made on Google AdWords was switching up my account structure. [...]

Clicteq, a London PPC agency, was able to increase their ad group CTR by 28.1% (from 3.85% to 4.93%) over two months by implementing this strategy!

And many many others.... Generate your single keyword ad groups! ⚡️